When you’re investing time, energy, and money into trade shows, conferences, or community events, your return on investment (ROI) matters. One of the most powerful tools in your event marketing toolkit? Custom branded giveaways.
At Impress Promotions, we know that promotional products are more than just freebies—they’re brand builders, conversation starters, and long-term reminders of your business. If you’re planning your next event, here’s how you can maximise your ROI with the right branded merchandise strategy.
Think Beyond the Freebie: Choose Useful, Quality Items
Cheap or throwaway items often end up forgotten—or worse, in the bin. To make a lasting impression, choose promotional products that are useful, relevant, and high-quality.
Think: reusable drinkware, tech accessories, stylish tote bags, or custom apparel. These products offer long-term visibility for your brand and are more likely to be kept and used, extending your reach well beyond the event.
🎯 Impress Tip: Items like branded notebooks, stylus pens, or eco-friendly products are big hits at conferences and exhibitions.
Target the Right Audience
Not every product suits every audience. Before the event, consider who you’ll be speaking to. Are they corporate professionals, families, tradies, or creatives? Customising your giveaways to match your demographic boosts engagement and strengthens your brand message.
For instance, tech-savvy crowds love portable chargers and earbuds, while eco-conscious customers appreciate sustainable options like bamboo utensils or reusable produce bags.
Incorporate Your Brand Personality
Don’t just slap a logo on a product—make sure your brand identity shines through. Use your colours, fonts, slogans, or taglines to reinforce who you are and what you stand for. Every piece should tell your story.
💡 Pro Tip: Want to stand out? Include a QR code that links to a landing page, exclusive offer, or event-specific message.
Create Buzz with Pre-Event Teasers and Giveaways
Start building excitement before the event even begins. Use your social media channels or email campaigns to tease your giveaway items or run a competition. This builds anticipation and drives foot traffic to your stand or booth.
Use Giveaways to Drive Action
Giveaways aren’t just for goodwill—they’re powerful tools for lead generation. Pair your promotional items with a simple call to action:
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Fill out a form for a free gift
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Follow your social media for an exclusive item
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Scan a QR code for a free download or consultation
When you use branded products as part of a strategic funnel, you’re not just giving—you’re gaining.
Measure the Impact
After the event, track the results. How many leads did you capture? What products got the most attention? Which actions did attendees take after receiving your giveaway?
At Impress Promotions, we help our clients choose the right products to support measurable marketing goals—not just handouts.
Make Every Impression Count
With the right promotional products, you can turn a one-off event into long-term brand awareness, customer engagement, and new opportunities. At Impress Promotions, we specialise in custom branded giveaways that help your business shine—on the day and long after it.
👉 Ready to impress at your next event? Contact our team today to find the perfect promotional solutions for your brand.