At Impress Promotions, we specialise in helping businesses make a bold and lasting impression through high-quality, custom promotional products. If you want your next event to leave a mark, here’s how to do it with smart, strategic merchandise.
🎯 1. Be Clear on Your Goal
Before choosing any promotional item, ask yourself: What’s the goal?
Are you trying to attract more foot traffic to your stand?
Want to collect leads or sign-ups?
Looking to increase brand awareness?
Hoping to gift VIPs or clients something special?
Your objective will shape the kind of products you should offer—from quick giveaways to high-end branded gifts.
🛍️ 2. Choose Products That Add Value
Forget cheap throwaways. If you want to make a real impact, choose items that people will use, keep, and talk about. Useful products lead to repeated brand exposure—and better ROI.
Event favourites include:
Reusable coffee cups and drink bottles
Branded notebooks and stylus pens
Eco-friendly tote bags
Tech items like phone stands or wireless chargers
Fun items like custom sunglasses or stress balls
💡 Impress Tip: Pair popular products with your brand colours and logo to create a strong visual identity that guests remember.
📸 3. Make It Instagram-Worthy
People love sharing cool, creative or clever freebies. Choose visually appealing merchandise that aligns with your branding—and don’t forget to set up a photo-worthy spot at your stand to encourage social sharing.
Consider adding a hashtag or QR code that links to your website, competition entry, or special offer.
🤝 4. Use Merch to Drive Engagement
Want attendees to interact with your business? Use your promotional products as a conversation starter or reward for action.
For example:
“Spin the wheel to win a prize”
“Follow us on Instagram for a free gift”
“Scan your badge for a branded tote bag”
Branded merchandise works best when it’s tied to a memorable experience.
🎁 5. Offer Tiered Giveaways
Not all giveaways have to be the same. Consider creating different levels of branded merch for different types of attendees.
General visitors: pens, stickers, tote bags
Engaged prospects: branded drinkware, notebooks
VIPs or key clients: premium gift sets or tech gadgets
This strategy helps you allocate your budget wisely and gives higher-value prospects a little something extra.
✨ 6. Don’t Forget the Packaging
First impressions matter—and great packaging elevates even the simplest item. Custom packaging, pouches, or eco-friendly wrapping can enhance perceived value and create a more polished, professional look.
🛍️ Bonus points if your packaging is recyclable or made from sustainable materials!
Ready to Impress at Your Next Event?
Branded merchandise is more than just a giveaway—it’s a reflection of your brand. At Impress Promotions, we help businesses turn ordinary events into unforgettable experiences with custom promotional products that look great, feel great, and leave a lasting impact.
Whether you’re planning a local market or a national expo, we’ve got the experience and range to make sure your brand stands out.
👉 Browse our product range or get in touch with our team to build your perfect event merchandise kit.